To reduce conflicts of interest, what should be done when third-party inducements are involved?

• A. Accept inducements and keep them secret to preserve client trust.
• B. Avoid any inducements and rely on independent product merits; disclose and comply with firm policies; avoid conflicts.
• C. Only disclose inducements after the client complains.
• D. Seek inducements to improve client outcomes even when not disclosed.

Answer: (B)